Leadership and management of different departments.

Managing a group strategy to help achieve the business’ goals.

The main components of Michael’s role as a general manager are: human resources and finance) are working towards common business goals and targets. The role of a general manager can involve planning business policies, managing staff members, and ensuring all departments (i.e. Their job is to organise people and business activities that drive a firm towards its targets. You’ve got to love people, and interacting with people, to solve problems collaboratively.” What is a General Manager?Ī general manager is someone that oversees the daily operations of a business. “ The general nature of the job attracts me to it - being able to work across diverse backgrounds. “I never really had a plan…” Michael said, “but these skills have served me well in the style of leadership for this job. Growing up, Michael played a lot of team sports and took up leadership roles within these. What made you want to work in this industry? As a general manager, it is important to have background experience in a relevant business area, for instance finance, operations or marketing and sales, like Michael.

He also worked with ASICS in Amsterdam in a senior marketing role.Īfter more than 10 years working in marketing and branding, Michael has been able to take this experience and combine it with leadership and management in his role. Not only did he immerse himself in the world of marketing and corporate branding, but Michael took the time to travel and experience other cultures. Studying these two areas together led him into the sports marketing world where he built a career from his interests in sports.Īfter completing his degree, he worked with a brand on a promotional event to learn from the people around him and gain experience in the field.įollowing this first job, Michael worked as an event executive, a marketing assistant and then as a brand manager. Studies and ExperienceĪfter six months studying Physical Education at university, Michael took on a Commerce degree majoring in Marketing.

With experience in marketing and sales, Michael found himself working up to a general manager role where his leadership and ability to focus on the business and its people came into play. Michael has been a general manager at Single O for the past 5 years. Keep reading to find out more! Meet Michael What is a General Manager? Steps to Becoming a General Manager Future Outlook Best Thing & Worst Thing Advice for Aspiring General Managers Meet Michael We’ve had a chat with general manager, Michael Brabant, to hear all about his experience in the role, how he got there and what he does. Are you thinking about working your way up to managerial position one day, but want to know more about what that means? Perhaps the role of a general manager is one that’s piqued your interest.

General manager qualifications